Most reporting tools are designed to pull data from any data source, including databases, cloud drives, spreadsheets, and various files, which may be located online or in-house.
While this brings a lot of flexibility, these tools are often hard to use and require complicated setups.
In contrast, Better Reports is focused exclusively on apps data: it analyzes the data of other apps.
This focus brings two benefits:
Why? Because Better Reports has a deep built-in knowledge about each app it connects to. It knows about all the entities, fields and metrics that exist.